TEMPE, AZ – January 11, 2008 - LifeLock® CEO Todd Davis announced today that Ident-A-Kid selected LifeLock to provide identity theft protection to millions of its clients at a discounted rate.
The majority of news stories on identity theft include adult victims; however, children are also at risk because parents are less likely to take steps necessary to limit use of their personal information, ultimately making them a prime target. Some estimates are that more than 100,000 children have become victims of identity theft in the past few years, and that number could be higher since most cases are not reported.
Children's information can be obtained if a breach occurs at a pediatrician's office, the dentist or even at a daycare facility. Once the identity is stolen, thieves can use it to apply for work, open a line of credit or sell. These misuses can go undetected for years.
"While we want to protect everyone from the troubles associated with Identity Theft, we have made a concentrated effort to educate parents how important it is to make their children's information useless immediately," said Davis. "Partnering with an organization like Ident-A-Kid is the perfect way for us to spread our message of prevention for children, especially at a time when the number of victims inside this age group could be growing is size."
Located in a secure facility in Tempe, Arizona, LifeLock enables "locks" by setting and automatically renewing fraud alerts with the major credit bureaus, removing member names from pre-approved credit card offers and junk mail lists and guaranteeing the service a $1 million service guarantee. Recently, LifeLock added an additional service to all clients - free of charge - called WalletLock. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen.
"Ident-A-Kid takes pride in the fact that we as a system have never databased or retained children’s information in producing Child ID Immediate Response Cards. Partnering with LifeLock is our statement to the parents of our Ident-A-Kid children that we are so serious about protecting their children that we now have a product available for them that will proactively ensure that their child’s personal information is continually safeguarded." said Lonnie Helgerson, President & COO.
LifeLock® (www.lifelock.com) helps consumers to render their personal information useless to thieves, backing up its service with a one million-dollar service guarantee. Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing astounding growth. Located in a secure facility in Tempe, Arizona, LifeLock is a private company backed by Kleiner Perkins Caufield and Byers as well as Bessemer Venture Partners. Winner of the 2007 American Business Award for the Best Radio Advertising Campaign, LifeLock was a finalist for 10 other ABA awards, including Best New Company and Best New Product/Service. Recently the company was named recipient of the Red Herring 100 Global Award as one of the Top 100 start-ups in the world.
Ident-A-Kid (www.identakid.com) is the world's largest Child Identification Program with over 20 years of success stories. The company is continually focused on child safety programs that keep pace with the changing needs of parents and schools across the country, leveraging new technologies in child safety. Ident-A-Kid's Immediate Response Card systems utilize an extremely fast digital data acquisition system. A complete profile of each child, including fingerprint, photograph, height and weight, is acquired in less than 15 seconds. Our educational programs and product development efforts are unmatched in providing parents, schools and communities with the latest in identification technology and the most current and effective approaches for child safety. With nearly 300 locations, Ident-A-Kid annually provides over 3 million Immediate Response Cards to parents at schools and other locations throughout the US and Internationally.
with the most advanced Identity Theft Protection system available!